A Dental Marketing Agency That Actually Delivers
Attract, convert, and keep more patients with 7 Digit Dental’s local dental marketing strategies.
Award-Winning Dental Marketing & Dental SEO Experts Since 2007.
Case Study: DSO & Dental Practice in Winter Haven FL
Background
A Florida-based Dental Service Organization (DSO), recognized a growing need for enhanced patient acquisition strategies for their partner practice located in Winter Haven, Florida. To pursue this goal, they partnered with 7 Digit Dental Marketing, a specialized dental advertising agency dedicated to driving financially qualified new patients for dental practices.
The Problem
The dental practice faced a significant challenge: they wanted to increase their flow of new patients, focusing particularly on financially qualified new patients that would translate into loyal, long-term patients. Despite previous marketing efforts, their results in terms of lead generation and conversion were falling short of expectations, impacting their growth potential in a competitive regional market.
Solutions and Benefits
Upon engagement, 7 Digit Dental Marketing implemented a tailored approach to tackle the dental practice's needs with a high focus on key performance indicators like cost per acquisition, and conversion rates. Within just four months, their strategies led to impactful improvements via search engine optimization (SEO), pay per click advertising (PPC), and remarketing with display advertising.
Cost Efficiency
The cost per acquisition (CPA) dropped to $22.88, signaling more cost-effective marketing expenditure as a result of 7 Digit Dental Marketing’s strategies. This lower CPA enabled the dental practice to reach more prospective patients within the same budget, stretching their marketing dollar further.
High Conversion Rate of 20.56%
With a 20.56% conversion rate, the dental practice efficiently turned clicks and visits into actual patient appointments, showing the effectiveness of 7 Digit Dental Marketing's targeted approach.
Increased SEO Rankings by 32.22%
7 Digital Dental Marketing achieved an exceptional 32.22% increase in SEO rankings for the dental practice over four months. This achievement drove more visibility and online traffic. Our strategic keyword optimization helps dental practices stand out in search results to attract more patients.
Boosted Website Traffic
Due to all of 7 Digit Dental Marketing’s services, the practice’s website experienced a surge in visitors, with 3,703 new users recorded from January to April 2024. This uptick in site traffic increased the potential for new patient inquiries and appointment bookings.
Increased PPC Performance
Through 7 Digit Dental Marketing’s expert dental PPC tactics, the dental practices' visibility in clickthrough results improved, allowing more potential patients to discover the dental practice online. Remarketing strategies were used across Google PPC and Social Media campaigns.
This combination of 7 Digit Dental Marketing’s strategies across dental SEO and traffic growth, reduced CPA, and a high conversion rate collectively translated into an increase in both quantity and quality of new patient leads. Through this partnership, the dental practice could not only meet but exceed their patient acquisition goals, achieving sustainable growth.
This case study exemplifies how strategic, data-driven digital marketing can significantly impact patient acquisition for dental practices, demonstrating the value of partnering with 7 Digit Dental Marketing to optimize lead generation and conversions.
